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The Conference Toolbox: Making Conferences Easy. Stay informed about all the News in the global conference and meeting market. Plan your next event with the Partner of the Conference Toolbox. We are happy to support you. Make your next Event successful.

The digital flower store.

The digital flower store. Or - What do flowers have to do with the MICE business?

Customer behavior is constantly changing. Whether it’s buying food, shoes or even flowers. It’s exactly the same in business: booking behavior in the MICE business is shifting more and more to digital. This is good for guests, hotels and agencies.

The digital flower store. Or - What is the connection between flowers and the MICE business?

An exciting question, because it’s about the buying and booking behavior of customers, whether it’s to buy flowers for themselves, as a souvenir, as a gift or for a special occasion. And in the conference business, it’s about the booking behavior of meeting planners, event planners, assistants who are looking for and want to book a meeting room for a conference.

The basic question: create a digital offer with little effort, reduce costs and still offer the customer an experience, a so-called "user experience" or "customer experience".

The digital flower store.

In the case of the flower store, it was the necessity to offer a service in a short time, as there were no more flowers to buy from Wilderswil for the rest of the Bernese Oberland. The last flower store closed its doors. Speed, creativity and quick implementation were needed.

In the MICE sector, following as an example, it is about giving the customer the possibilities and tools that he/she can directly request and book a meeting room online. With this possibility, the MICE Service Group and MEET Live GmbH have now created the platforms that the customer can choose and book the best meeting offer himself.

Oliver Stoldt: "Automation is an important aspect to save time for the customers and costs for the agencies."

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